Skip to main content

Dreamforce 2026 | San Francisco | September 15 to 17 Everyone at Dreamforce is selling agentic AI. We will give you the straight read.

You have AI budget and pressure to spend it. Most of what you will hear this week is not ready for your commerce business. One investment is. Let us show you where it pays off.

  • Unsure where to start your Agentic Commerce journey?
  • Alex is at Dreamforce September 15 to 17. Book a quick, no-pressure chat about where AI actually fits your commerce stack.
  • No deck, no pitch. Just a quick conversation.

What Readiness Means Five Things, In Order

None of this is a product you buy. It is five foundations that build on each other. Start at the top.
Complete product data
 The foundation. Titles, descriptions, attributes, and variants, fully populated and consistent. An AI assistant cannot recommend what it cannot read.
A clean taxonomy

How a machine matches a shopper's request to the right item. Messy categories and attributes lose the match before the conversation even starts.

Machine-readable structured data

The format that lets assistants parse what your product is and who it is for. It is the same structured data that strengthens traditional search, so it pays off twice.

Content that answers real questions
Materials, sizing, use cases, the things shoppers actually ask. Written so both people and machines can use it, not just to fill the page.
Accurate inventory and pricing

Exposed cleanly through your systems so recommendations point at what you can actually sell, at the right price. The detail most teams forget until it is wrong.

Who Works With Red Van? Our Work, Their Stories

 Working with Red Van has been an absolute delight for my team and me. We had some very specific requirements ...and they were able to turn that into a fantastic new experience for our customers.

Mathew Ray
Enterprise Architect | Stance

We are a commerce technology agency for retailers across Salesforce Commerce Cloud & other ecommerce tools.

THE Red Van in motion on a sunlit road-1

Why Red Van Honest counsel over billable hours.

Red Van Workshop has spent years inside the operational reality of retailers on Salesforce Commerce Cloud. The people who scope your project are the people who deliver it and stay with you afterward. We will tell you whether you need a dedicated inventory platform or whether Salesforce's native tools are enough for your operation, and how AI can help your agentic operations, even when the answer means less work for us.

Rather have a person look at your setup?
Speak With a Agentic Commerce Expert