
SFRA Upgrade Boot Barn
Founded in 1978, Boot Barn has grown into the nation’s leading western and workwear retailer, outfitting communities with boots, apparel, and gear that honor the spirit of the American West.
From Audit to Action
For the Boot Barn project, we were able to mitigate disaster of a performance challenged site by gathering together several members of our company to tackle specific areas of the audit based on their experience with other projects. The team was quickly able to identify target areas for improvement. We spent two weeks reviewing the code, analytics, logs, and processes for adherence to best practices. The Red Van team had a plan, and a team poised to remedy the issues found. The team was able to garner substantial performance improvements across the critical areas of the site.

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SFRA Upgrade Keen
Red Van and BASIC Agency delivered a modular, globally-deployed brand framework for KEEN—streamlining regional site deployments and powering an automated warranty process.