How Cuyana Replatformed in 3.5 Monthsand Took the Keys
Cuyana launched a new Salesforce Commerce Cloud site on Red Van's Autobahn framework in just 3.5 months, with monogramming, back-in-stock notifications, buy online pick up in store, and Adyen payments. Red Van's engineers worked alongside Cuyana's own teams throughout, so the brand could manage Salesforce independently from the day it went live.
Who is Cuyana?
Cuyana is a direct-to-consumer brand founded on the philosophy of "fewer, better things."
Cuyana offers timeless, sustainably crafted essentials ranging from leather goods to minimalist apparel, designed with elegance and purpose to simplify and elevate the everyday. That philosophy sets a high bar for the digital experience: a brand built on considered, long-lived products cannot ship a site that feels disposable.
What problem did Cuyana need to solve?
Cuyana needed to replatform its ecommerce site quickly for faster time to market, and it wanted to own and manage Salesforce independently once live rather than depend on an agency indefinitely.
Speed and self-sufficiency usually pull against each other. A fast launch tends to mean an implementation partner who builds around the client rather than with them, leaving knowledge locked in the agency. Cuyana wanted both: a compressed timeline and a team that came out the other side able to run the platform themselves. The new site also had to support personalization, flexible fulfillment, and modern payment methods without those becoming post-launch projects.
Requirements that defined the project
- Replatform to Salesforce Commerce Cloud on a compressed timeline
- Enable Cuyana's team to manage Salesforce independently after launch
- Support product personalization through monogramming
- Offer buy online, pick up in store (BOPIS)
- Add waitlist and back-in-stock notifications
- Support Adyen plus Apple Pay, PayPal, and other alternative payments
How did Red Van solve it?
Red Van built the new Cuyana site on its accelerated Autobahn framework, launching in 3.5 months with personalization, flexible fulfillment, and a full payment stack in scope from the start.
Autobahn is Red Van's Salesforce Commerce Cloud accelerator. It provides the pre-built components and integrations that would otherwise be custom development, which is what compresses the timeline without cutting scope. Just as important, Red Van's engineers worked closely with Cuyana's engineering and product teams throughout the build, sharing information and knowledge deliberately so the Cuyana team came up to speed in parallel rather than after handoff.
What the platform includes
Autobahn Accelerated Build
A full Salesforce Commerce Cloud replatform delivered in 3.5 months on Red Van's Autobahn framework, using pre-built components and integrations in place of custom development.
Page Designer CMS
Page Designer configured so Cuyana's marketing team can build and change content and campaign pages without a development ticket.
Product Personalization
Monogramming built into the product experience, so Cuyana's leather goods and essentials can be personalized at the point of purchase.
Waitlist and Back-in-Stock
Waitlist and back-in-stock notifications that capture demand on sold-out items rather than losing it, which matters for a brand built on limited, considered assortments.
Buy Online, Pick Up In Store
BOPIS enabled so customers can buy online and collect in store, connecting the digital and retail experience.
Adyen and Alternative Payments
Adyen payment processing with Apple Pay, PayPal, and other alternative payment methods, live at launch rather than added later.
Knowledge Transfer by Design
Red Van engineers working directly with Cuyana's engineering and product teams throughout the build, so the brand could manage Salesforce independently from launch day.
What were the results?
Cuyana launched its new Salesforce Commerce Cloud site in 3.5 months with personalization, BOPIS, and modern payments live at go-live, and its team took over platform management immediately. The knowledge transfer was a stated goal from the outset rather than a closing phase, which is why independence arrived with the launch instead of months after it.
- New Salesforce Commerce Cloud site launched in 3.5 months
- Cuyana team managing Salesforce independently from launch
- Monogramming personalization live at go-live
- Buy online, pick up in store enabled
- Waitlist and back-in-stock notifications capturing demand on sold-out items
- Adyen plus Apple Pay, PayPal, and other alternative payments
- Page Designer CMS giving marketing control over content
- Faster time to market without reducing launch scope
Fewer, better things is a hard philosophy to live up to in a replatform, where the temptation is to defer everything difficult to a phase two. Cuyana launched with personalization, flexible fulfillment, and a full payment stack in scope, and with a team that did not need Red Van in the room to run it.
“"Red Van Workshop embraces the concept of true flexibility in partnership, which is one of the key reasons we chose to partner with them. Not only did Autobahn make it possible for us to replatform our ecommerce site quickly for a faster time to market, but the team at RVW prioritized our goal of managing Salesforce independently once we were live. Their engineers worked closely with our engineering and product teams, ensuring there was a lot of information sharing and learning so that the Cuyana team could get up-to-speed quickly for a seamless experience from start to finish."”
What services did Red Van provide?
- 01Discovery and Architecture
- 02Salesforce Commerce Cloud Implementation
- 03Autobahn Platform Deployment
- 04Page Designer and CMS Configuration
- 05Product Personalization Development
- 06BOPIS and Omnichannel Fulfillment
- 07Adyen and Alternative Payments Integration
- 08Waitlist and Back-in-Stock Notifications
- 09Engineering Enablement and Knowledge Transfer
- 10QA, Launch, and Hypercare
Frequently asked questions
How fast can you replatform on Salesforce Commerce Cloud?+
Cuyana launched in 3.5 months on Red Van's Autobahn framework, with monogramming, BOPIS, waitlist notifications, Page Designer, and Adyen payments all live at go-live. Autobahn's pre-built components and integrations replace most custom development, which is what compresses the timeline without cutting launch scope.
Can our team manage Salesforce ourselves after an agency implementation?+
Yes, if it is designed in from the start. Cuyana made independent Salesforce management a stated goal, and Red Van engineers worked alongside Cuyana's engineering and product teams throughout the build. The brand was managing the platform itself from launch rather than months afterward.
How do you add monogramming or personalization to an ecommerce site?+
Personalization has to be built into the product and order flow, not bolted onto the product page. Red Van implemented monogramming for Cuyana as part of the Autobahn build, so personalized items move through cart, checkout, and fulfillment correctly rather than arriving as a note for the warehouse to interpret.
What is Autobahn and how does it speed up a Salesforce build?+
Autobahn is Red Van's Salesforce Commerce Cloud framework. It supplies pre-built components and third-party integrations that would otherwise be scoped as custom development on every project. For Cuyana, that meant a 3.5-month launch that still included personalization, BOPIS, CMS flexibility, and a full payment stack.