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Klaviyo Services

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Get more out of your Klaviyo investment

Most DTC brands are running Klaviyo well below its ceiling. We combine Shopify expertise, customer data architecture, and lifecycle marketing strategy to uncover efficiency gains, close reporting blindspots, and build programs that scale with your business. 

WHERE WE DRIVE IMPACT Klaviyo is capable of more than most programs ask of it.

Klaviyo is capable of more than most programs ask of it. We specialize in the areas that compound — the parts of your program where better architecture creates stronger business outcomes without increasing send volume.

WHAT WE DO The full technical stack, not just the send button.

We work across every layer of your Klaviyo program — from event schema to reporting attribution.
Data Layer
Event schema & profile hygiene. Custom properties, Shopify sync integrity, event taxonomy review. Your data is the foundation — we make sure it's solid.
Segmentation

Behavior-based, catalog-aware. Segments tied to your actual purchase cadence and product structure — not lifecycle stage clichés from a 2019 playbook.

Flow architecture
Entry, exit, split, and suppress. Conditional logic, cross-flow conflict resolution, suppression rules. Flows that work together, not against each other.

COMMON PROBLEMS WE SOLVE Many brands know Klaviyo can do more, but aren't sure where the gaps are.

We help identify and solve issues like:

  • Revenue from Klaviyo has plateaued despite list growth

  • Flows are running but not driving meaningful conversions

  • Reporting doesn't align with Shopify or other business systems

  • Segments have become difficult to manage and maintain

  • Deliverability and engagement metrics are declining

  • Multiple flows compete for the same customers

  • Customer data is incomplete, inconsistent, or difficult to trust

  • Nobody has a clear picture of which automations are actually generating revenue

These issues rarely stem from a single campaign. More often, they're symptoms of deeper problems in data quality, architecture, segmentation, and reporting.

HOW WE ENGAGE We work the way your situation demands.

Some brands need a clear diagnosis before anything else. Others need us to build. Some need a long-term technical partner. We scope accordingly.
Diagnostic
Audit & technical roadmap. A full technical assessment of your Klaviyo account — flows, segments, data layer, deliverability — delivered as a prioritized action plan. You implement, or we do. Best for: Brands with an existing program who want to know exactly where to focus next.
Build
Setup, rebuild, or migration. Full program architecture — from scratch, or migrating from Mailchimp, Omnisend, or an existing Klaviyo account. Handed off clean and documented. Best for: Brands starting fresh, replatforming, or ready to rebuild on a stronger foundation.
Ongoing
Managed Klaviyo program. We own the technical layer of your email program on a retainer basis — strategy, builds, deliverability, and reporting. You focus on the brand. Best for: Growing DTC brands that want senior-level Klaviyo ownership without a full-time hire.

WHY RED VAN Most Klaviyo agencies focus on email, we focus on commerce.

Our team combines Shopify expertise, customer data architecture, systems integration, and lifecycle marketing strategy to help brands get more value from every customer interaction.

Because we understand the broader commerce ecosystem, we can solve problems at the source instead of simply optimizing around them.

  • Deep Shopify and ecommerce expertise

  • Technical and marketing capabilities in one team

  • Strong focus on data quality and attribution accuracy

  • Experience integrating marketing platforms with broader business systems

  • A commerce-first approach that connects customer experience, operations, and growth

Klaviyo performs best when it's built on a strong foundation. That's where we excel.

Ready to see what you Klaviyo program is capable of?

Whether you need a technical audit, a complete rebuild, or an ongoing partner, we'll help you identify opportunities, prioritize improvements, and build a stronger lifecycle marketing program.