Citizen has been a trusted name and brand leader in the watch industry for over 100 years. With its focus on forward-thinking, inclusive worldviews, Citizen came to Red Van Workshop to help continue their tradition of striving for better and making every moment count. The goals for Red Van were to deliver a migration from Site Genesis to SFRA while providing a base for an immersive brand experience that Citizen could continue to grow on. Our team built out the sites for both Citizen and its sibling company Bulova on the Autobahn for Commerce Cloud platform delivering a simplified, modern, digital commerce platform that would allow Citizen to grow forward.
SiteGen Upgrade with Autobahn
Flexible, Feature Rich & Multilingual
Improved Interaction for Citizen and Their Shoppers
At Red Van, our goal is always to deliver solutions that not only improve end user interaction with technology, but improve how our clients interact with the tools we build. That's why we were able to assess and address data portability, integration with unique asset management tools, and how we also built self-initiated customer returns. When Citizen asked us to work on this feature, we understood that allowing a customer to initiate a return and print their own shipping label directly from their order history served multiple purposes. It added an extra level of immersion for Citizen's customers, but also served to remove friction on the return process for Citizen as well.